Guest Posting is the name of that technique through which you give a link of your webpage on a good and better website and in return you get Referral Traffic, Awareness and More Sales etc. from that website.
Today’s blog is based on Guest Posting, where we will understand Guest Posting Meaning, What is Guest Posting OR Blogging?, What is scope of guest posting?, How to Find Guest Posting Sites and many other important information.
A perfect backlink can increase your sales manifold. But a minute – What is this backlink?
Well, Backlink is the door to your site through which new visitors come to your webpage, read the content, check the products & services and increase your sales.
There are many ways to get backlinks and increase sales, but today we will talk about a special method called Guest Posting. Now you will say what is this guest posting?
Guest Posting is the name of that technique through which you give a link of your webpage on a good and better website and in return you get Referral Traffic, Awareness and More Sales etc. from that website.
Today’s blog is based on Guest Posting, where we will understand Guest Posting Meaning, What is Guest Posting OR Blogging?, What is guest posting benefits?, How to Find Guest Posting Sites and many other important information.
So without any delay, let’s start today’s blog and know What Is Guest Posting In Digital Marketing.
Guest Posting In SEO
What is Guest Posting OR Blogging? – Guest Posting is a process under which you publish your articles on someone else’s website or blog and share your knowledge & insights with a new audience.
Often these websites & blogs are from your industry, due to which content relevance remains.
Guest Posting has many objectives but the main one is to get backlinks. Backlink,
- Improves your credibility
- Increases your website authority
- Traffic increases on your site
- Your Domain Authority increases
- Your reputation is built
Whichever website you publish a guest post on, its link juice and the authority of that site is also transferred to your site, which gives a positive signal to Google and Google starts ranking your site.
After understanding what is guest posting, let us know what are the benefits of guest posting and why is it given so much importance in the SEO industry.
Guest Posting Benefits And Impact On SEO
Guest Posting is a powerful technique in Search Engine Optimization which not only increases the reputation of your website but also brings new visitors and increases your sales chances.
According to a statistic by Optinmonster, 60% of blogs do about 1 – 5 guest posts every month which helps them in lead generation.
There are many other benefits of guest posting. Let’s talk about some guest posting benefits.
1. Authoritative Backlink To Your Site
Just as networking with the right people is necessary to move ahead in life, in the same way in the digital marketing industry too, it is very important to create links to deliver your products and services to your audience.
Also, if these links come from good websites then what can we say.
A study by Ahrefs shows that more than 56% of webpages get at least one backlink through guest posts.
When you submit your guest blog by searching a site with high domain and page authority through guest posting, you get a mention which works like a positive signal for Google.
Getting a mention simply means that an ordinary person starts making headlines on many channels within a short period of time. For E.g. Ankit Baiyanpuriya (Fitness Influencer)
These backlinks or mentions are very important for your site, because through them new people get to know you, read your content, check out your products & services.
2. Increase In Authority and Credibility
The backlink received from guest posting is like a vote in which one website votes for another website, due to which Google understands that your website should be checked.
When these backlinks start coming from high authority sites, then Google also starts considering your site as an authoritative website and a credible source.
In this way, the more mentions you get, the more your authority increases in the eyes of Google and the traffic to your site starts increasing.
Have you checked out these Best 21 Methods of bringing traffic to your blog?
3. Brand Awareness
Engaging Guest Posts give a different identity to your blog, people start liking reading your blog and thus your awareness starts increasing.
When people start getting to know about your Expertise & Credibility from your guest blog, they start thinking about you, start sharing your blogs and thus your reach also starts increasing and new visitors start getting attracted.
4. Link juice
Backlink is like a door that shows the way to new people to come to your website.
On whichever site you publish a guest blog and take a backlink, some traffic is already coming to those sites. In such a situation, when the link of your website is also there, then some people start visiting your webpage and check out your content.
When this link is of Dofollow type, then the link juice of that site is also transferred to your webpage.
In this way you get referral traffic and your ranking increases.
5. Relationship Building
Guest Posting provides you an opportunity to meet new Bloggers and Business Owners. This is a great way to increase networking.
This creates a relationship and you get to learn a lot. Many times, if Guest Posting Sites like your content, they also provide you a job opportunity as a writer.
In this way, Guest Posting helps in creating a new income source in your career.
Hope you are understanding what is guest posting and what are the benefits of guest posting. Let us now talk about how to find a perfect guest posting website.
How To Find Guest Blogging Websites?
Finding guest posting sites is a complex task, because there is a lot of possibility of fraud in it.
Fraud Websites accept your guest post and also charge good money, but the backlink you get exists only for a few days, after that those sites remove your link.
Therefore, it is important to know the right ways to find guest posting websites. Here I am mentioning five verified methods, which you can use to find guest posting sites.
1. Analyze the Backlink Profile of your Competitors
This is a powerful strategy to get backlinks by doing guest posting.
Under this, you have to analyze the backlink profile of your competitors with the help of Semrush, Ahrefs or UberSuggest Tool and understand on which websites they have published their guest posts.
If your competitors have published guest posts on some of the best websites in your industry, then you can also reach out to those sites for guest posting. There is a high possibility that they may also accept your posts.
In this way, you will be able to access relevant websites while analyzing your competitors and you will not have to search for anything from scratch.
2. Find Relevant Guest Blogging Websites by Searching Google
Many websites that accept guest bloggers often maintain a dedicated page. In such a situation, finding them is an important task for you (As a Guest Blogger).
For example, you provide real estate service and publish blogs consistently to increase your awareness. Now because you have to do guest posting so that you can get a dofollow link and referral traffic to your site, you can go to Google and search for real estate websites which accept guest posts.
For this you can type these queries on Google:
- Real Estate + “Submit Guest Post”
- Real Estate + “Accept Guest Post”
- Real Estate + “Guest Blog”
- Real Estate + “Write For Us”
- Real Estate + “Become a Contributor”
These queries will take you to all the relevant platforms that accept external posts. Here you will find free websites and also websites charging $5, $10, $15 per post.
3. Join the Community
I constantly talk about community building in my classes and explain its importance. Creating a community or joining it, both methods play an important role in providing access to guest posting opportunities.
For example, if you work in the digital marketing industry, you have a dedicated website, then you can attract people on it by creating your own Facebook Group. For this you will have to do content creation and talk about people’s problems and your solutions.
Apart from this, you can join already created groups on Facebook Group, interact with the users there, share your tips & strategies with people and actively participate in that community.
In this community you will find many such users who will accept your guest post and will also provide you a Dofollow Backlink.
When you interact with other people in this community, you will understand better what Guest Posting is.
4. SignUp on MyBlogGuest
This is also a great way where you can reach the guest posting sites you need and publish your posts by understanding their guest posting guidelines.
Myblogguest is a free community where you can find blogs that accept guest blogs.
It would be better to post here that you want to write a guest blog on some topic and are looking for guest posting sites. Some bloggers will definitely contact you and you can then take the matter forward.
Guest Blogging Best Practices
The benefits of guest posting help a lot in increasing the sales of your business. In such a situation, it becomes important to understand some best practices of guest blogging.
1. Pitch only relevant websites of your niche or domain
Guest Post brings your brand in front of a new set of audience, in such a situation it becomes important that whatever websites you are publishing your blogs on, they should have such visitors who are also interested in your brand & topic. Show.
If you do guest blogging on such websites which have good traffic but are not relevant to your brand, then you will not get much benefit from it.
Although you may have to spend a little extra money, always submit guest blogs only on relevant websites of your niche.
Also, keep one more thing in mind that you must read the Guest Post Guidelines given on their website carefully, because there you have to fulfill all their requirements.
Some examples of Guest Post Guidelines are:
- The length of the article should be between 1800 – 2000 words.
- There should not be plagiarized content
- Keywords Density should be “X%”
- It is important to include keywords in Title, Subheading, Intro, Body, Conclusion.
2. Apply for Guest Posting on High DA & Low Spam Score Websites
You will find many sites for guest blogging, but it is very important to know which is the right site for you.
Well, there are many criteria to call any website good and better, and two of them are Domain Authority and Spam Score.
Domain Authority is a parameter given by Moz to see how capable a website is to rank on Google’s SERP (Search Engine Result Pages).
For E.g. If there are two sites which are in the same niche and their Domain Authority is 5 and 20 respectively, then Google will rank the website with 15 DA higher than the website with 5 DA, because according to Google, if the DA of the site is 15 then that site It is definitely providing better experience to its users and following all the guidelines of Google.
Now while searching for guest blogging sites, you have to prefer those sites which have good domain authority.
Similarly, another parameter is Spam Score, which tells how likely a particular website is to be penalized by Google for engaging in spamming activities. Spam Practices often include Keyword Stuffing, Irrelevant Backlinks, Hidden Text, Cloaking, etc.
Therefore, you have to search for such sites which have low Spam Score and high Domain Authority.
3. Keep creating high-quality content continuously
The link juice of a high DA site is also transferred to your site from the backlink received from guest posting.
Before approving the guest post, these sites analyze your website and content and see whether your site has good quality content, whether you are providing value to your visitors, whether you have spammed on your site.
Only after ensuring all these factors, they give you Guest Post Approval and you get the backlink.
Therefore, always keep your site user friendly and effectively target the user’s problems on it.
4. Always prefer Do-follow Link only.
Dofollow Link means Google Crawlers visiting your website and transferring link juice.
Do Follow links are given priority so that Google crawlers visit your webpage, understand the content, and rank it.
But, on the contrary, in Nofollow Link, the Crawler definitely looks at your webpage but does not read its content nor transfer the link juice.
Therefore, you should always prefer Do Follow Link in guest posting.
Apart from these four best practices, you can also keep in mind the points given below.
Send Personalized Email: Some people send the same email to every website for guest posting, their template is the same and sometimes they even forget to change the name and company of the concerned person.
Due to this type of unprofessionalism, they do not get response to emails and lose opportunities. Therefore, write a To The Point & Personalized Guest Posting Email so that you can get a response.
Read Guest Posting Guidelines: Websites that accept guest posting often have some guidelines without which they do not accept guest blogs.
You have to read these Guest Blog Guidelines carefully and only then submit the Guest Post.
Do not do guest posting in the beginning: In the beginning you have to focus on the quality of your content, do proper keyword research and give value to your visitors. Meanwhile, you can use other methods of Link Building, like – Social Media Bookmarking, Classified Submission, Image Submission, Q & A Sites, Etc.
Gradually, when traffic starts coming and the authority of your site starts increasing, then you can turn to guest blogging.
Conclusion – Guest Posting
Getting traffic to the website is one thing, but getting targeted traffic on it is another thing.
Search Engine Optimization is used to bring traffic and improve the search engine ranking of the website. Guest Posting is an important part of Off Page SEO.
What is Guest Posting, What are Guest Posting Benefits, What are Guest Posting Sites – we learned about all these in detail in today’s blog.
We also saw what are the best practices for guest posting and how to find the right guest posting site according to your niche.
Well, we understood all this theoretically, but it is said that we get to learn more from Practical Learning as compared to Theoretical Learning.
So get ready for 30 days of practical learning, where I, Gopal Makvana, will introduce you to all the intricacies of digital marketing in my Yttags Community.
For this, I invite you to my 90 Minute Digital Marketing Webinar. Hurry up and meet me live.
