Pinterest is a powerful marketing tool, with over 400 million users and counting. With the right strategy, you can use Pinterest to reach new customers, engage existing ones, and promote your business. In this guide, we’ll show you how to set up and execute DIY Pinterest Marketing tactics that work.
Get to Know Pinterest and Your Audience
To effectively market your business on Pinterest, you need to understand how the platform works and who is using it. Start by familiarizing yourself with the platform’s features, like creating boards and pinning images. Take some time to explore other Pinterest accounts in your industry, as well as those of your competitors. You can take notes on popular topics and designs used to engage users on the platform, which can help inform your own content strategy.
Optimize Your Profile for Maximum Visibility
The most important step for success on Pinterest is to optimize your profile. Start by creating a personalized account name and uploading a high-resolution profile picture. This will help keep the attention of those who land on your page, as an appealing profile gives users another reason to click around. Additionally, include a detailed description of your business so followers know what to expect when they click through your pins. Include some key phrases that are related to the products you offer or services you provide.
Create Quality Pins to Attract Eyeballs
Quality pins will not only get your content more attention, but also further establish your brand identity. Remember that pins with visuals of people tend to be more successful, as they make the pin look more personal and relatable. Additionally, add in some interesting fonts and overlays to your images to create a unique edge for your brand. Last but not least, include relevant hashtags and proper keywords in every pin’s description so users can easily search for them online!
Reach a Wider Audience With Promoted Pins
One of the great benefits of Pinterest marketing is its “Promoted Pins” feature, which allows brands to reach a wider audience and gain more engagement for their content. When you promote your pins, they’ll be featured at the top of relevant Pinterest searches. Plus, your pins will stay at the top regardless of other content that has been posted since then – a great way to standout from the crowd.
Use Analytics and A/B Testing to Track Performance
Once you’ve started promoting your pins, it’s time to track the performance and make sure your efforts are successful. A great way to do this is by using Pinterest analytics and running A/B tests for different variations of your pins. This will help you gain visibility into how viewers are engaging with your content, from impressions and clicks to overall reach. You can use the data to determine which of your variants has the highest engagement rates and adjust accordingly.
